How to use Instagram to promote your business

Hi guys and welcome to my blog! Today, I wanna write about setting up your Instagram business account considering these days most people are using Instagram and statistics show that most users follow the business accounts. You can share your pictures and videos about your products or services through this platform and make a relationship with your audience. It gives you many options to promote your business and makes it easy to connect with your customers like you can have a booking button so the customers can reserve an appointment or you can have shop tabs. You can also connect your Instagram account to your Facebook account if you want to share the same post on both platforms.

How to set up a professional business account on Instagram:

To switch your profile to a business account:

1. Go to your profile and tap  in the upper right corner.
2. Tap Settings.
   • For some accounts, the Switch to Professional Account option will be listed directly under Settings.
3. Tap Account.
4. Tap Switch to Professional Account.
5. Tap Business.
6. If you’d like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.
7. Add details, like your business category and contact information.
8. Tap Done.

Tricks to make an attractive Instagram bio:

1. Add a category that appears under your name and can help your audience to understand what are you doing
2. Add your website link, choose your logo as a profile picture
3. Add contact buttons like Email, call, …
4. Add a call to action button like booking button
5. Add your location like full address
6. Use Instagram symbols and the easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters
7. Use different fonts for your bio from here; you just need to type what you want to put in your bio and then copy-paste to your bio
8. Use related hashtag; you just need to go to this link and enter the related keyword to your business

I’d like to mention that it depends on your business nature if you want to have a funny or creative or short bio.

As you know you just can share just one link on your bio so If you would like to add more links I suggest you use Linktr; all you need to know is to create an account and then set your username then add the links you’d like to share after that copy-paste the custom Linktr link on your bio.

There is a free tool that you can track your Instagram post and story performance; also, you can see how many people see your posts and stories or see when your followers are most likely to be on Instagram. Here is how you can access Instagram insight:

To view account insights:

<<You need to have a business or creator account on Instagram to view insights>>

1. Go to your profile.
2. Tap the Insights action button.
   • You can also go to  in the upper right corner, and tap Insights.
3. Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.

Keep in mind that you’ll only see insights for content you’ve posted since you converted to a business or creator account. You can also tap the drop-down at the top of the screen to choose if you want to view insights for 7 or 30 days.

I hope this post helps you to set up your business account if you have any questions please let me know by writing in the comment box below! Thanks 🙂

Photo by Freestocks.org from StockSnap